The starting point
Water Sommelier is a hydration intelligence app. The product existed; what it needed was an identity worth remembering and a store presence that actually converts a browser into an install. App stores are unforgiving - the listing is the shop window, and most listings read like an afterthought.
What we built
- App identity - a visual language for the app that survives the jump from icon grid to screenshot gallery to website.
- A store listing built to sell - copy and presentation for the App Store and Google Play written the way a landing page is written: to convert, not just to describe.
- Email setup - the operational plumbing a real product needs from day one.
The outcome
The app ships today in 175 countries on iOS and Android, carrying the identity and the store listing we built. The brand lives at watersommelier.app.
175 is the real count of countries where the app is live - the same figure on our portfolio card for this project.